MIKI HOUSESanki Shoko Co., Ltd., which develops brands (MIKI HOUSE(Yao City, Osaka Prefecture, Representative: Koichi Kimura) is focusing on the American market and has two stores in New York. The new flagship store, The Plaza Hotel store, which will open in October 2024, will serve as a base for communicating the brand, leading to improved brand image and recognition. On Saturday, March 15, 2025 (local time), the Tangram store located in Queens will reopen after renovations, aiming to increase sales by delivering products to local customers with a higher value-added environment and service. Introducing our store expansion in the United States.

[Background]

MIKI HOUSEThe brand is based on ``love for children,'' and has continued to focus on manufacturing and quality that puts children first since its founding, and has earned a reputation around the world.The brand has expanded to 108 stores (as of March 14, 2025) in 16 countries and regions overseas, including Harrods in London, a roadside store in Paris, an SKP store in Beijing, and a Marina Bay Sands store in Singapore. In the United States, due to the spread of the new coronavirus, all five stores operated by the luxury department store Bloomingdale's have been closed and sales have focused on online sales. Since 2022, we have been opening POP UP stores in various locations in response to the needs of customers who want to shop at a physical store while actually touching the products. As our customer base progressed, we received comments such as ``I'm glad we have a store and would definitely like to open a permanent store,'' so we decided to open a permanent store in order to meet customer requests and deliver products with the best service. Currently, we have two stores: the flagship store, The Plaza Hotel store, and the reopened Tangram store.

[Flagship store The Plaza Hotel store store introduction]

The Plaza Hotel, located on Fifth Avenue in New York and one of America's leading hotels with a history of over 100 years, will open in October 2024.MIKI HOUSE's new flagship store opens. The Plaza Hotel is crowded with families during the holiday season, but throughout the year it also hosts many American business executives and ultra-high-net-worth guests from around the world, including South America, the Middle East, and Europe. Taking advantage of this location, we will use our store as a new base to promote our brand to the world.

Store Features: Product lineup unique to the flagship store

In order to meet the needs of customers who come from all over the world in search of special services and experiences, The Plaza Hotel store carefully selects a lineup of products as a base for promoting the brand. The highest quality line is made using high-quality materials such as "Umijima cotton", a fiber gemstone that is extremely soft to the touch, and is created using outstanding "Made in Japan" technology.MIKIHOUSE GOLDLABEL” (hereinafter referred to as “Gold Label”). In addition, as a developing brand, we focus on cuteness down to the silhouette and details, with red and pink as the base color, and are gaining popularity as a fashionable way to coordinate when going out.CHIECO SAKU” is also available only in stores.

Many of our customers are visiting our store for the first time, and we have received comments such as ``Is this a Japanese brand? It's very nice!'' ``The design is Japanese-like and cute!'' ``It feels great against the skin! I was surprised by the quality!''MIKI HOUSEThere are many cases where people become attracted to manufacturing and become fans, leading to increased brand recognition and improved image.

[Tangram store store introduction]

The Tangram store is located within Tangram, a comprehensive facility that includes luxury condominiums, offices, hotels, and a shopping mall. We have earned the trust of our customers since we opened our POP UP shop in December 2023, andMIKI HOUSEMany of our loyal customers visit our store. We have recently reopened our store with the aim of delivering products and higher value-added services that better meet the needs of customers visiting our store, increasing customer satisfaction, increasing sales, and improving our brand image.

＜MIKI HOUSETangram store＞

Store Features ① Abundant lineup of baby items

Many of our customers visit our store with their families with small children, as well as customers who are about to have babies, so in order to better meet the needs of our customers, in addition to clothing, shoes, and miscellaneous goods that are easy to use on a daily basis, the store also stocks a wide variety of baby items that can be used in every aspect of a baby's life, including underwear, hats, mittens, and gauze towels for newborns.

Store Features ② Store environment where you can enjoy shopping with your children

The store also has sofas and tables for customer service, so you can relax and enjoy shopping with your children.

MIKI HOUSEGoing forward, we will continue to focus on developing physical stores as well as e-commerce stores in the United States, delivering high value-added products and services to more customers in the United States, and expanding brand recognition. From now on tooMIKI HOUSEIn order to bring smiles to more children and families around the world, we will continue to manufacture safe and secure products that put children first, and will continue to establish a new base in New York, following Paris, London, Shanghai, Singapore, and Taipei, and disseminate our brand to the world.

[Plaza Hotel store store information]
Address: 768 Fifth Avenue, New York, NY 10019, USATEL: +1-917-456-2157
Area: 30.52㎡
Brands handled:MIKI HOUSE」、「MIKI HOUSE CHIECO SAKU」

 

[Tangram store store information]
Address: 133-33 39th Ave C floor, Flushing, NY 11354, USA TEL: +1-914-469-5829
Area: 57.25㎡
Brands handled:MIKI HOUSE」、「MIKI HOUSE DOUBLE B」