2025年2月18日(火)まで 日本橋三越本店 1階 中央ホール・ステージにて子ども服ブランド初の面積300㎡超え 超大型POP UP開催中

Until February 18, 2025 (Tuesday), a super-large POP UP with an area of over 300 square meters is being held at Nihonbashi Mitsukoshi Main Store 1st floor central hall stage, the first for a children's clothing brand

MIKI HOUSESanki Shoko Co., Ltd., which develops brands (MIKI HOUSEYao City, Osaka Prefecture, Representative: Koichi Kimura) is holding a super-large POP UP with an area of over 300 square meters at the central hall stage on the 1st floor of the Nihonbashi Mitsukoshi Main Store, with the theme of "For the future and smiles of children", the first in the history of a children's clothing brand.

MIKI HOUSEThe brand's origin is ``love for children,'' and since its founding, we have engaged in a wide range of businesses to bring smiles to children and their families, including manufacturing that puts children first, publishing, education/childcare support, and sports support. Its philosophy and quality have been well received around the world, and the company has expanded to 107 stores (as of February 4, 2025) in 16 countries and regions overseas, including Harrods in London, street level stores in Paris, SKP in Beijing, and Marina Bay Sands in Singapore.

On the other hand, throughout its long history, the Mitsukoshi Isetan Group has always advocated ``customer first'' and continues to offer new proposals to enrich the lives of its customers. We would like to express our sincere gratitude to the customers visiting our Nihonbashi Mitsukoshi Main Store from Japan and all over the world.MIKI HOUSEFrom Wednesday, February 12, 2025 to Tuesday, February 18, 2025, we will be using the space in the central hall on the 1st floor of the Nihonbashi Mitsukoshi Main Store so that you can experience the high quality of Made in Japan products that we value, and also bring big dreams and smiles to children and their families.MIKI HOUSEIt was decided to decorate it.


MIKI HOUSE POP UP with the theme “For the future and smiles of children”


◆Introduction to POP UP

➀Disseminating and selling made-in-Japan manufacturing through carefully selected masterpieces

At POP UP, we pursue manufacturing of the highest quality for children.MIKI HOUSEAmong them, the highest quality line, which uses rare materials luxuriously and is thoroughly particular about manufacturing methods using the outstanding techniques of Japanese craftsmen.MIKIHOUSE GOLDLABEL(hereinafter referred to as "Gold Label")" products will be displayed in special fixtures so that many customers can feel their value. During this period, we will specialize in all 124 processes, including items that luxuriously use vicuña, the "fiber of the gods" that can be harvested in small quantities from vicuña, the "queen of the Andes" that grows wild in the Andes Mountains. We offer products from all over the world, such as Wajima-nuri tableware, a wooden lacquerware that is packed with craftsmanship and has unparalleled gorgeousness and robustness, and jinbei, a traditional dyeing technique created by handicrafts and the magnificent nature of Amami Oshima.MIKI HOUSEWe carry many items that are only available at a limited number of stores.

The POP UP space is equipped with tables and chairs for customer service, as well as a fitting room, where you can leisurely shop for special items with your children.

Through Gold Label's carefully selected masterpieces, which are made using the finest materials and Japan's outstanding technology, we communicate Made in Japan manufacturing and deliver it to customers from all over the world.
Also on the 7th floor of the main buildingMIKI HOUSEAt the Nihonbashi Mitsukoshi store, we have a wide variety of products that can meet the various needs of our customers, from preparing for childbirth to choosing gifts.

Limited edition gold label items (some)

[Vicuna x Baby Cashmere Series]


[Wajima lacquerware]


We also have gold label formal items such as silk jackets and dresses that will add joy to your child's growth.


➁Letting children dream big through sports exhibitions and events

MIKI HOUSEIn order to support the infinite possibilities and dreams of children, we also focus on supporting sports and supporting athletes who continue to challenge themselves to achieve their dreams and goals.

During the POP UP period, children and families attending the event will be provided with MIKI HOUSEWe have created a sports space so that you can get closer to and enjoy the various sports that we have supported.

MIKI HOUSEAlong with panels introducing athletes, there will also be displays that have shined on the world stage, including the racing car used by Formula Juju players, the canoe used by Takuya Haneda, the table tennis racket used by Sayaka Hirano, and the judo uniform worn by Tadahiro Nomura.MIKI HOUSEEquipment used by athletes at the sports club will also be on display.

Furthermore, on Saturday, February 15th, there will be three participants: Hayaka Hirano in table tennis, Takuya Haneda in canoeing, and Norio Shimizu in karate.MIKI HOUSEThere will also be a talk show by athletes and a demonstration by Kiyo Shimizu, giving the children and families in attendance a sense of their big dreams and aspirations, and bringing smiles to their faces.


Exhibition of the racing car used by Juju (Formula), who aims to become the first Asian female F1 driver



MIKI HOUSEExhibition of competition items used by top athletes in international competitions

MIKI HOUSENihonbashi Mitsukoshi Store Store Overview

Nihonbashi Mitsukoshi Store Main Building 7F
MIKI HOUSEPhone number: 03-3270-1086
Business hours: 10:00-19:00
Sales floor area: 59.6 square meters
Handling brands:MIKI HOUSE」

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