Debuted in Japan in August 2022 with the concept of “a girl’s dream”MIKI HOUSENew brand of “CHIECO SAKU' made its world debut. At Harrods, a long-established British department store,Sales start from October 3, 2022 (Monday). Same department storeIn the main window of the children's clothing floor on the 4th floor,CHIECO SAKU'' is on display and POPUP is being held. "CHIECO SAKU” is currently available only in Japan, but there were expectations for its release from countries all over the world. This display and POPUP opportunity at Harrods is aimed at expanding to countries around the world.CHIECO SAKUWe see this as an opportunity to make our brand known.

△Floor main window (front)

△Floor main window (back side)

△POPUP space

  [Background]

At Harrods, where luxury brands gather,MIKI HOUSEwas the first Japanese brand to open a directly managed store in 2013, and today we continue to provide safe and secure products and services that bring smiles to the faces of children and families visiting our stores from all over the world.

Currently,MIKI HOUSEAt the storeMIKI HOUSE、MIKI HOUSEDOUBLE BWe have been rolling out the highest quality line, Gold Label, which started in July 2022, and have received a positive response.

The newly born “CHIECO SAKU” is currently in Japan.14Although it is only available in stores and is currently on sale in limited stores, expectations are already high for sales to start from all over the world. So the display at HarrodsPOPUP opportunities are aimed at global expansion.CHIECO SAKU” ofWe see this as an opportunity to make our brand known to the world.

 

【CHIECO SAKU Main window & POPUP theme]

MIKI HOUSENew brand of “CHIECO SAKU” is a brand that expresses the world depicted by the rabbit “Chieko”, who is the symbol.This time, we displayed Chieco's dream world of ``I want to ride on soap bubbles and play.''

◆Window: Express the excitement you felt when you were a child and the feeling of having fun just by looking at bubbles, and the three-dimensional display will make your child's heart flutter no matter where you look at it.CHIECO SAKUYou can feel the worldview of.

◆POPUP: Along with Chieco's cute illustrations, clothes and shoes will also be displayed.MIKI HOUSEYou can also get a feel for the quality that we value.

 [Exhibition period]:October 3, 2022 (Monday) to October 31, 2022 (Monday) (scheduled)

[Exhibition location]: Main display in the children's clothing floor on the 4th floor of Harrods

【CHIECO SAKUSales information】
From Wednesday, August 10, 2022:MIKI HOUSEHead office/major department stores/MIKI HOUSESales start on the official website

From Monday, October 3, 2022:Started selling at Harrods in the UK

【CHIECO SAKUBrand page】

Japanese

https://www.mikihouse.co.jp/pages/search-brand-chiecosaku

english

https://www.mikihouse.com/products/chiecosaku/

【MIKI HOUSE Harrods store information]
Address: Harrods, 4th floor, 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL, United Kingdom

Sanki Shoko Co., Ltd. (MIKI HOUSE) President's Office Public Relations Department
TEL:072-920-2111(MIKI HOUSEHead office) 10:00-17:00 (weekdays/excluding weekends and holidays)