MIKI HOUSESanki Shoko Co., Ltd., which develops brands (MIKI HOUSEBased on the vision of ``filling the days of children and families with smiles'', Yao City, Osaka Prefecture (Representative: Koichi Kimura) has signed a new collaboration agreement with Hirokawa Town, Wakayama Prefecture, following Yao City in Osaka Prefecture, Etajima City in Hiroshima Prefecture, and Kashiwara City in Osaka Prefecture, with the aim of promoting collaboration and cooperation with the local community and contributing to the creation of an environment where families with children can raise their children with peace of mind.

Left: Ryuichi Shimano, Director and General Manager of the Second Sales Headquarters, Miki Shoko Co., Ltd. Right: Junna Kashihara, Mayor of Hirokawa Town

Signed on Tuesday, July 15, 2025

[Background of the conclusion]

As a ``child-rearing town,'' Hirokawa Town actively promotes support for families raising children, and aims to provide ``visible support.'' Starting in 2020, we have planned a project in which public health nurses and midwives from the town will visit homes after childbirth to directly check on the baby's condition, build relationships of trust with parents, and create opportunities for casual consultation regarding childcare. The agreement was reached based on the mutual desire to express congratulations and support for the child-rearing process by presenting products that are safe and secure for children during the visit.

[Contents of the agreement]

 We will collaborate and cooperate on the following matters.

・Regarding childcare support from childbirth to child-rearing period
・Things related to the health and welfare of children and guardians
・Things related to communicating the charm of the town

As a specific initiative, we will provide support to families who are registered as residents in Hirokawa Town and have submitted their birth registration.MIKI HOUSEYou can choose one of the 10 patterns of childcare-related products (worth 10,000 yen) made by the company. We offer a wide variety of products related to children.MIKI HOUSEThat's why we are able to offer bedding, toys, skin care, towels, and other items tailored to every lifestyle, and we have been able to prepare practical souvenirs that meet the needs of each family.

 With the aim of providing seamless support to families raising children, we would like to collaborate and cooperate with Hirokawa Town in all fields to support the promotion of child-rearing projects and carry out initiatives that will deepen local bonds.

What can support a child's growth and child rearing continuously from pregnancy to early childhood?MIKI HOUSEThis is the strength of We will continue to promote proposals and initiatives tailored to the concerns of local governments in order to put smiles on the faces of children and their families, including various proposals such as pre-mom and pre-papa seminars and foot education measurement sessions.