MIKI HOUSESanki Shoko Co., Ltd., which develops brands (MIKI HOUSEYao City, Osaka Prefecture (Representative: Koichi Kimura) has signed Etajima City's first partnership agreement in childcare support with Etajima City, Hiroshima Prefecture, with the aim of promoting collaboration and cooperation with the local community and contributing to the happiness and enrichment of child-rearing for children and families, based on the vision of "filling the days of children and families with smiles."MIKI HOUSEThis is the second collaboration agreement concluded with a local government, following Yao City, Osaka Prefecture.

Left: Etajima City Mayor Mitsuo Dote Right: Director and Head of 2nd Sales Headquarters Ryuichi Shimano

At the signing ceremony held at Etajima City Hall on Tuesday, March 25, 2020, the agreement was signed by Etajima City Mayor Mitsuo Dote and Ryuichi Shimano, director and general manager of the 2nd Sales Division, who is acting as president.

[Contents of the agreement]
- Matters related to childcare support from pregnancy to child-rearing.
・Things related to the health and welfare of children and guardians.
・Other matters related to matters decided through consultation.

[Background of the conclusion]
MIKI HOUSEThe brand's origin is ``love for children,'' and since its founding, we have started manufacturing products that put children first, and have engaged in a wide range of businesses to bring smiles to the faces of children and their families, including publishing, sports support, and education and childcare support such as pre-mom and pre-papa seminars.

On the other hand, Etajima City is participating in Hiroshima Neuvola, with the goal of realizing an Etajima where everyone can shine and play an active role with abundant blessings and warmth, and is working to enhance seamless support for families raising children. Etajima City's thoughts towards its citizens and towards children and familiesMIKI HOUSEAs a result of our shared aspirations, we have decided to work together to support child-rearing in the city by providing information and services.

[Initiative details]

◎Foot education measurement session

To support your child's healthy growth,MIKI HOUSEWe hold regular foot education measurement sessions. Measure your feet,MIKI HOUSEWe provide an original ``Tekuteku Medical Record'' with a record of growth. We also have specialized knowledge about the growth of children's feet and how to choose the right shoes.MIKI HOUSEOur staff will tell you. When we held the event in September 2024, we received many comments such as ``It was helpful in choosing the right shoes'' and ``I'm glad I was able to learn the correct foot size for my child.''

◎Creating opportunities for dialogue by providing safe and secure “things”

I have a strong desire to eliminate isolated parenting by increasing face-to-face conversations between city officials and mothers. I hope that this will be an opportunity for you to enjoy raising your children with a smile on your face, without having to worry about raising your children alone.

ThereMIKI HOUSEThe service is divided into four times: ``When registering a pregnancy,'' ``When visiting a baby after giving birth,'' ``At the time of a 1 year and 6 month old child's medical checkup,'' and ``When a 3 year and 6 month old child's medical checkup'' is carried out.According to the wishes of the Etajima City Welfare and Health Department personnel, we select items that are necessary and pleasing for raising a child at that age, and prepare items that can be used safely and securely.

The adoption of the discipline picture book series that matches the child's growth reflects Etajima City's desire for parents and children to have fun learning about lifestyle habits while communicating with each other.

We can continuously support your child's growth and child-rearing from pregnancy to early childhood.MIKI HOUSEThis is the strength of In the future, we will continue to help local governments solve problems and propose new initiatives, including seminars for moms and dads, foot education measurement sessions, and various suggestions for disaster prevention for children.