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MIKI HOUSE products are loved the world over for their outstanding, original designs and bright colors that enhance the beauty of a child’s smile. We’d like to share some of the latest news about MIKI HOUSE brands as they continue to spread across the globe.
2007.11.1
MIKI HOUSE shops continue to open in new areas around the world.
Location: Within a few meters from famous Place Vendôme, MIKI HOUSE’s first Parisian shop is located at 366, rue Saint Honoré. One of the most exclusive places in Paris to (re)discover, especially after the modern renovation our shop has experienced.
Type of Shop: MIKI HOUSE Specialty Shop
Local Customer Base: Main target customers are well-to-do families living in Paris. MIKI HOUSE’s location also enables many tourists to get a part of MIKI HOUSE's dream.
Brands Carried: MH / MHB / MDB / MHF / MHC
Date of Re-Opening: September, 2007
Market Conditions and Characteristics: Our products, especially those representing little animals and cars, are much-beloved by our customers, although the French clientele is pretended to be rather classical. The first priority now is to attract more local consumers for this gentrified clientele could significantly increase our sales turnover. Our concept store in St Honoré has thus recently been redesigned by a famous French architect so as to seduce and fit better the local customers.
Location: A store-in-store location within the Samsung Plaza (department store) located in Korea’s Bundang.
Type of Shop: MIKI HOUSE Specialty Shop
Local Customer Base: Main target customers are well-to-do families living in Seoul’s suburbs. Actual purchasers are mothers shopping for clothing for their own children.
Brands Carried: MH / MHB / MDB
Date of Opening: March, 2007
Market Conditions and Characteristics: In the midst of a boom in popularity for things Japanese, our products, which are designed in Japan and boast high quality, have gained a great deal of trust from the customer base. Items with vibrant colors and with bold patterns such as animals are especially popular. This store-in-store location was modeled on those in Japanese department stores. Every effort was made to design the layout to be easy to understand, emphasizing convenience for mothers who are in a rush to make purchases.
Location: Karkov, the second largest city in the Ukraine. It is a street-level shop in an area of town known for high-end brand boutiques.
Type of Shop: MIKI HOUSE Specialty Shop
Local Customer Base: The area is in the midst of an economic rebound, and the main customer base includes wealthy individuals, businessmen, politicians, and other leaders of society.
Brands Carried: MH / MHF / MHB
Date of Opening: September, 2006
Market Conditions and Characteristics: Colorful MIKI HOUSE items are showcased in a laid-back presentation space that is dominated by white tones and has an upscale, dignified atmosphere. The effect is almost like that of a shop for celebrities. Prior to the 2006 opening, colorful billboards advertising the coming of the store became a local topic of conversation in the city of Karkov. An opulent party was held to celebrate opening day, with central government officials invited to private showings. The store’s selection of original and vivid MIKI HOUSE products has continued to sell well.
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